Passionate Product Ownership: A Certified Scrum Product Ownership Workshop
YOW! Hong Kong 2018 - 13 Sep
Product Ownership is hard! If you’re working as a product owner in an Agile team, you already know this is the toughest and most critical role in a successful product organization. If you’re a UX practitioner, senior engineer, or marketing professional in your organization, it may seem like adopting Scrum or Agile development has stripped away your ability to contribute as a product decision maker.
If you’re adopting an Agile approach, your organization may be struggling with bloated backlogs that aren’t well understood, stressful planning meetings that last too long and fail to get at details needed to deliver predictably, a nagging feeling that you’re building the wrong thing, a lack of time to work with customers and users, chronically late delivery, and frustrated business stakeholders...There’s hope!
The Passionate Product Ownership workshop takes on the bad assumptions and bad practices that often emerge from overly simplistic approaches to agile development and Scrum. Jeff Patton will leverage his past product leadership experience, and years of coaching product teams to teach an effective product ownership strategy.
User Story Mapping
Jeff Patton helps companies adopt a way of working that’s focused on building great products, not just building stuff faster. Jeff blends a mixture of Agile thinking, Lean and Lean Startup Thinking, and UX Design and Design Thinking to end up with a holistic product-centric way of working. Jeff is author of the bestselling O’Reilly book User Story Mapping which describes a simple holistic approach to using stories in Agile development without losing sight of the big picture. You can learn more about Jeff at: jpattonassociates.com.
- Target Audience
- This workshop isn't just for product owners to learn about their role and responsibilities in Scrum. It's for a broader audience that includes UX practitioners, Business Analysts, Lead Developers and Engineers and Scrum Masters.
- 2 days
In this workshop you will learn about the role of the Product Owner and an effective product owner strategy that:
- Positions product owners as collaborative leaders that leverage a team to get their work done;
- Relies on active participation from UX practitioners, lead engineers, business analysts, marketing professionals and others;
- Complements solid Agile delivery practice with effective Product Discovery practice to design and validate product ideas faster;
- Incorporates good product management thinking, design thinking, lean startup thinking, and lean UX thinking;
- Leverages emergent collaborative design practices like Story Mapping, Persona Sketching, and Design Sketching;
- Focuses product ownership on the goal of maximizing successful product outcomes in the market.