Keynote - MVP: and Why We Confuse Building to Learn with Building to Earn
YOW! Hong Kong 2018
Minimum viable product is one of the most misunderstood, misused, and abused terms in contemporary software development. In this talk Jeff will explain the misunderstandings made by thought leaders that lead to confusion we all deal with today. You’ll learn the counter-intuitive concepts hidden in the term and why really using them is so hard. You’ll learn about techniques that will ultimately help you find smaller successful releases, test your ideas faster, develop higher quality software more predictably, and release more confidently than ever before. Because hidden in this nasty little term are clues that can help you do all that.
User Story Mapping
Jeff Patton helps companies adopt a way of working that’s focused on building great products, not just building stuff faster. Jeff blends a mixture of Agile thinking, Lean and Lean Startup Thinking, and UX Design and Design Thinking to end up with a holistic product-centric way of working. Jeff is author of the bestselling O’Reilly book User Story Mapping which describes a simple holistic approach to using stories in Agile development without losing sight of the big picture. You can learn more about Jeff at: jpattonassociates.com.