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How Agile Screwed Up Product Ownership, and 5 Things You Can Do to Fix It

YOW! 2017 Sydney

Agile development has fixed lots of problems in software development, Companies using it consistently deliver working software more predictably than ever before, But, the software they make isn’t necessarily better, or more successful in the market. Because the things we need to do to make a product successful aren’t baked into agile development,. And, in fact, strict adherence to common agile practice can result in even worse products.

This talk explains why and gives you 5 concrete changes to Agile development you can make to improve things. These aren’t things your product owner or product manager must do. They’re the things the whole team need to do. And, they’re not easy things. But, they’re necessary if you want to more consistently make products people love.

Jeff Patton

Author

User Story Mapping

United States

Jeff Patton helps companies adopt a way of working that’s focused on building great products, not just building stuff faster. Jeff blends a mixture of Agile thinking, Lean and Lean Startup Thinking, and UX Design and Design Thinking to end up with a holistic product-centric way of working. Jeff is author of the bestselling O’Reilly book User Story Mapping which describes a simple holistic approach to using stories in Agile development without losing sight of the big picture. You can learn more about Jeff at: jpattonassociates.com.