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The Cabcharge Digital Transformation – why a shift in workplace culture was the right response to market disruption.

Business Agility Australia 2019

Digital transformations often focus on technology, products and process. However when Deon Ludick took on the role of CTO at A2B, parent company of well-known brands like Cabcharge, 13cabs and Silver Service, he knew much more was needed to compete successfully in a market undergoing significant disruption.

Partnering with Hypothesis, A2B has since implemented a radical shift in their approach to delivery, and created a culture with an unwavering focus on the customer. A change towards customer-centricity has helped Cabcharge in particular, break through organisational silos, set (and achieve) audacious goals, and find new relevance for the future.

Hear Deon share the story of the Cabcharge Digital Transformation.